About Written Work

Written Work began with a hunch. Susan Geib saw the need for a communications professional who could provide creative strategy, content development, and writing services in collaboration with designers and other creative partners. And she thought her background in business and academia contained just the right mix for education and research clients. She set up shop as Written Work more than 20 years ago, and ever since her hunch has proved right.

At Written Work, Susan serves colleges, universities, graduate and professional schools, independent K-12 schools, and research organizations in the sciences and arts. In collaboration with designers, photographers, videographers, and technologists, she develops student recruitment, advancement, and public affairs communications that reach and motivate audiences.

See Susan’s Bio

See Written Work Process

Written Work Communications

Student recruitment
 Enrollment initiatives fully integrated across print and web-based communications.
 Individual admissions projects, including viewbooks, microsites, yield communications, and new program launches.
 Institutional websites, typically driven by admissions objectives.

Advancement
 Lifecycle communications for comprehensive campaigns, from case statements to campaign close materials.
 Fundraising communications for special projects.
 Friend-raising communications.
 Major gifts support materials.
 Annual fund appeals.

Public affairs
 Annual reports.
 President’s Office communications.
 Based on client needs, Susan has also written speeches, talking points, op-ed pieces, articles, ads, signage, reports, proposals, plans, and organizational histories.