Featured Projects
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Trinity College
Harvard Business School
Peddie School
College of the Holy Cross
Integrated Admissions Communications Program
This strategy-based program fulfills Holy Cross’ objective of extending its recruiting through seamless communications across media. With the messaging platform “Being Holy Cross,” the program comprises a viewbook, five other print pieces, an admissions website that brings “Being Holy Cross” to life with seven original multimedia assets, and an update of the college’s home page. After rollout, key page views shot up in double digits, and applications increased correspondingly.
