Trinity College
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Trinity College
Viewbook
Trinity’s viewbook expresses all the ways that the college is instrumental in the world – including academic reach, global learning sites, first-of-its-kind Center for Urban and Global Studies – and addresses student aspirations to live and work in a global context. Trinity attributes the recent 48% jump in applications in part to the viewbook and accompanying communications.
Trinity IDP Positioning & Recruiting Communications
When Trinity wanted to heighten the visibility of its adult degree completion program in an increasingly competitive market, Susan’s research showed that, unlike typical adult learners, successful IDP students are not looking for the fastest, most convenient route to immediate career advancement. Rather, they want the full undergraduate experience. The new positioning is captured in the tagline and carried through all recruiting communications.